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Authentic Marketing: Winning Customer Trust

Authentic Marketing: Winning Customer Trust

What is Authentic Marketing? If you’re keeping your finger on the pulse of the marketing world, you’ve likely heard about ‘Authentic Marketing’. What is it and why is it suddenly so important? Authentic marketing is all about being real, being you, and telling your true story. This is in contrast to traditional marketing approaches that […]

Building a Cohesive Brand Messaging Framework

Brand Messaging Framework article

Brand messaging refers to the underlying value proposition conveyed and the language used in your content. Your brand messaging framework should include the positioning, promise, voice, story, and USP of your brand.

How To Be Resourceful (What Every Successful Person Does)

how to be resourceful

Starting a business isn’t easy. Especially if you have no resources, no training, no guidance. It’s a hit and miss and most of the time entrepreneurs have no idea what they’re doing, but they just do what they do. They have the passion and the drive because businesses are usually borne out of doing something […]

Clients, Clarity, And Getting Outcomes


Outcomes: Here’s something service-based businesses or those who are entering the coaching industry find challenging to get clear on… Showing prospects the results that they can give them. How do you clarify what outcomes you provide for your clients when they appear so intangible? Simply look at what occurred because of your offering and then […]

How To Be Consistent: 5 Steps To Get Things Done, All The Time

How To Be Consistent

One of the questions I had in life revolved around how to be consistent. Growing up with 9 brothers and sisters, my biggest pet peeve is somebody saying that they’re going to do something and then not doing it. I had to learn not to trust what people said. I realized that people weren’t consistent […]

How To Build An Unforgettable Brand (Email List Building)

email list

When I began, I had nothing on my email list but I was able to grow it. If I had done it, so can you. Anything is possible when you put your mind to it and you realize that money is all around you. There’s no sprinkle of fairy dust. It’s hard work, determination, finding […]

5 Things You Need to Know Before Advertising Your Business on Any Platforms

advertising your business

Advertising your business keeps you growing and relevant and in front of people. We can slim it back but we can’t cut it completely. If you want your business to thrive, you can’t stay behind, you got to stay in front of it. Among the marketing activities is advertising. It’s about results, about cash, about […]

What Is Affiliate Marketing and Is It for You?

affiliate marketing

How can we generate money through affiliate marketing? This is at the top of everyone’s mind, isn’t it? I’m going to give you some fast cash ways to generate money. One is looking at affiliates.  As a general definition, in affiliate marketing, you introduce other people to products or services. Affiliate marketers do not develop […]

How to Find and Get in Front of Your Ideal Client

One of the questions that I get asked all the time is “How do I find and get in front of my ideal client?” The one really important thing that you have to realize is that finding the ideal client doesn’t have to be hard. It doesn’t have to be a struggle or a drama […]

3 Easy Marketing Techniques To Boost Your Sales

What are the web marketing techniques you are using to boost your sales?

If you haven’t started marketing your business online, then you need to do so immediately.

Here are the best marketing techniques to help you boost your sales.