What is the secret weapon to success? Finding your tribe that can support you. Susie Carder presents Jane Deuber, the CEO and Business Strategist of Global Experts Accelerator. Jane shares with Susie how the community has played an essential role in her success. You need like-minded people who will light a fire under you and keep you on your toes. Join in the conversation to learn about leverage, risk-taking, and finding your ideal client. Tune in and accelerate your business!

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Find Your Tribe: Community Support Boosts Your Business With Jane Deuber

I’m excited to share with you Jane Deuber. She’s a sought-after business strategist, bestselling author, and a seven-time successful entrepreneur. She is going on her eighth business. Through her two technology companies, she helps coaches, consultants and authors leverage their expertise by launching sought-after certification programs, and supercharging their client acquisition process by harnessing the power of assessments. If you know me, you know I love assessments. I’m one of Jane’s clients and we’re colleagues together.

Jane’s current obsession is Magpai, the world’s most effective assessment software that enables you to attract highly qualified leads, and spark meaningful interactions to multiply your sales results with purpose and ease. We use this system in our business and I wanted to bring new to people who will help you grow and monetize your business so that we can work smarter, not harder.

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Jane is an amazing friend. Thank you so much for joining us. I am so excited to share you with my tribe and my community because you are a secret weapon in business. I did your formal bio but I want to hear your badassery, the stuff is not in the formal bio. I want to hear right from your words. We don’t brag about ourselves. We’re so humble, especially as women entrepreneurs, but I want you to share like, “This is my superpower. This is what I’ve done. This is what I’ve accomplished,” because you are a badass.

Here’s what I’ll say. To sum up many years in business and eight businesses with my husband, all of that credit, I will say the badassery comes from understanding that to be successful in business, you have to be completely 101% in pursuing a problem you want to fix. If you take the thread of all of those businesses, I had a problem. I was facing my challenges. I fixed it for myself. I did it for some clients and we’ve turned it around and it made it into a company. What I love about your community is every single person I’ve encountered, whether it’s on your live events or whether it’s you connecting with people. Everybody has a purpose on the planet and they have something that they truly want to make a difference in.

You have to be completely committed and be willing to take risks. My badassery is I’m not afraid to fail, look stupid, or take risks. We’d beat the odds of business success many times. The only reason I was able to do it is that I kept going. I also found during the process that there’s this more male frenetic energy around being badassery and making businesses work. You can balance that out with ease, joy and feminine energy. Maybe that’s my badassery. I never thought about it that way, but it’s balancing those two parts of myself to be able to take an idea and take it into fruition.

That is badass because we’re always drive, drive, drive. I want it to be fun. It has to be fun or I don’t want to do it. Talk about building those seven businesses. What keeps you in the game and keep reinventing?

Be completely committed and willing to take risks.

I was so happy about this being on my calendar. I can’t talk about being an entrepreneur without me mentioning my dad. I grew up in an entrepreneurial family. I watched my dad from going out and shooting squirrels and rabbits to put food on the table, to creating multiple businesses that changed thousands of people’s lives. I learned a lot about business from him. I know your work. I’ve read your book. I’m a huge fan. What I know is that you will resonate with what my dad said to me. This was our first business. My husband and I started with $5,000 around the kitchen table.

I had graduated with my Master’s degree in Business. I decided to start a company that was an import-export company. We were selling jewelry. I started down the direct-selling path. I built this business with $5,000, and he saw me busting my butt. He came out to visit us. I was delivering these orders. We were making great money. The company was growing quickly but I was doing the delivery. I’ll never forget what he said. It was around our dinner table that night. He had seen Mario and me because I was doing all this with my husband. He said, “Sweetie, one thing I want you to know about business is if you don’t have leverage, you don’t have a business. You have a job.”

You asked me about the seven businesses. That was my first business out of the gate. I was gobsmacked. It’s like, “Holy crap. I have a job. I don’t have a business.” From that point forward, whether it’s my own business or my clients’ businesses, I look through the lens of how to leverage. Every one of those businesses is quite different and all in the entrepreneurial space in some ways. Whether it was me nailing a sales record for QVC back in 2003 or building a salesforce of 350 people who were selling my product, I had the idea. I made the idea plausible. It was the proof of concept. The first question I asked was, “How do I leverage this so I can make it to something bigger?”

The people who are reading this are in all different stages. What I often like to point out is I’ve been at the startup stage. We’re now relaunching one of my tech companies. It will be my eighth business launch. I’m doing it now with my 24-year-old son. It’s a vision coming to fruition but I’ve been at the startup stage. Even though we count seven businesses, I’ve been at it so many times because you’re continually reinventing your business.

What do you count as a startup? Is it the point that you start the business bank account? Is it time that you retool your business? I want to give everybody hope that no matter where you are in a business, whether you’re starting with a new idea or you’re in that stage of like, “Something is not right, I need to reinvent it,” you got this. You got to be tenacious and keep on being creative.

I love that you said that. During the summer, I have a second home in Oregon. I’m here on the water. It’s so beautiful. I have a wall of trees in front of me with the river. It’s like watching Animal Planet live. There are seals in the water eating the salmon because it’s the salmon season right now, but I have that same epiphany of like, “This isn’t fun right now.” I love that you articulated it that way. If it’s not fun and it’s not bringing you joy, we always say that businesses are like this combination lock, change the combination or figure out what is the combination.

In school, you’d stand there at the locker being late and hurrying to open it up. That’s what I feel like entrepreneurs are doing in business. It’s like, “I got to make money,” but the money never comes or the money that does come isn’t rewarding. It’s such a drain. It’s good that we’re always relooking at the combination and going, “What ticked this off? How do I make this so that it’s serving me, my family, my community, and it’s not work?” When I’m in my zone, it is never work.

Let’s go with your analogy. I had a memory. I hadn’t thought about those kinds of locks in forever going back to high school. Here’s the analogy of that lock and what can happen in the trap of business. I’m only going back viscerally to my high school and late for classes as you say. Sometimes the reason we can’t make the lock work is we’re moving too quickly. We’re too rushed and we’re moving too quickly.

Thankfully because of our past, we’re in the position where I could say to my team, “We’re going to keep these two businesses that are already running. You’re all going to keep these moving but I’m going to slow down. I’m not going to work as hard as I have because when you’re birthing something or when you’re re-imagining something, space is crucial. That whole concept of the analogy of spinning and trying to get the lock right. It’s because sometimes we’re moving too quickly and we don’t quite hit that little niche on the lock. In that reinventing or pause, we’re so frantic to create the results that we don’t take time to be like, “This is what I should be doing.”

It’s stepping back and looking at it. I worked with my husband for seventeen years. We grew a multimillion-dollar company. I would go in his office and he’d be sitting there with his feet up. I’m like, “What are you doing?” He’s like, “I’m thinking. I need time to think about what we are doing?” I’m like, “Get your work.” I was young when I started a business so I didn’t appreciate the time to reflect. It seems so simple but it’s so hard. It’s such a discipline to go, “Let me think about the whole business. Let me think about each element in the business. Let me think about how we are making money.” Share with everyone who do you serve? What’s your magic from a business standpoint? We’re going to go all over this.

I have two passions right now. If you think about it, there’s an umbrella and there are two companies that are underneath those two umbrellas. They are tech tools. If you would have told me many years ago that I would be having two tech companies, I would have said you’re crazy. I’m blessed to be married to a guy who has a whole team of programmers so that helps. One of the companies is in the eLearning space. We were one of the first ones who created that whole eLearning technology back in 2005 when there wasn’t even LMS out there.

If you don’t have leverage, you don’t have a business; you have a job.

We had an association. We had members in twenty countries. I needed a way to deliver our programs to people all over the world. My husband created an eLearning platform. Back then, imagine $250,000 in two weeks in sales to twenty countries. The whole eLearning serves as one of our guiding principles for our corporation, which is exponential empowerment. This means that when I empower you to reach more people, I expand my own ability to have an impact on the planet.

On the eLearning side, we started off doing courses and such. We still have that company. It’s super strong. We have amazing clients. We specialize now in the eLearning side with individuals looking for what we call second-level leverage. It’s not just about putting your course on a platform like a parking space for content. There are lots of other great LMS out there for that. If you’re looking to scale, if you want to do certification, if you want to do white labeling, if you want to do licensing into corporations, we’re your people because we’ve done that so much for people.

We’ve carved out our niche and the certification licensing world on the eLearning side. My favorite thing right now is helping people who have a certification program and it’s marginal, maybe not as effective as they want, or they might even be legally challenged. There are so many FTC requirements and certifications. I’m going to give my email because anybody who is in certification, I’m always happy to have a conversation because I can save you hundreds of thousands of dollars in lawsuits just to make sure your certification programs are solid and legally sound.

You know me with the other technology company. What we do is we support thought leaders. These are speakers, trainers, authors, coaches, digital marketers or anybody who wants to humanize the sales experience. This was about years ago. I was so frustrated because I didn’t know who was at the other end of the email. That’s a lot of people. I seriously take my responsibility to provide great content. I went to the team and said, “I want to know who’s at the other end of this email.” What can we use as a tool for me to understand to communicate the information they need based on, “Are they a beginner entrepreneur or advanced?”

I also wanted to make sure that I could see who’s ready for us and who’s not. We went over to the eLearning side of the eLearning programs. In every orientation we were building for clients, we created an assessment. That allows individuals to scale where they were on a scale of 1 to 10 in all these crucial areas to their success. Whether it was a relationship, health and wellness, business or leadership, we had this tool over there sitting in our orientation. All of a sudden, we’re like, “Let’s try that.”

The tech team made it a standalone tool. We tested it for me. We tripled our conversion because I knew who was committed and who was ready. We were able to serve our clients. My clients are always my guinea pigs. We had a little test group of people that used it. A few years ago, we launched a company. We help people create online assessments that they can use in their marketing to attract clients, create more meaningful connections, and close more sales. We created that tech tool. Many of our clients can create that assessment in less than an hour using our templates and copy.

I love that I learned that other piece. We’ve known each other for a while and I’ve not known that. We’re talking about assessments because we’re both assessment geeks. We love it.

Here’s what I appreciate working with you and Sam, who I love. Your whole team is amazing. What I love about the process of creating the assessment that you’re using in some of your campaigns is it is the ultimate way of communicating to people who take the assessment. When people take your assessment, not only are you giving them the gift of clarity like, “Here’s where I’m on my track but here are the missing pieces.” Something else happens when they take your assessment. We call it assumed genius. When a person takes an assessment that you’ve asked them to take, there’s an automatic assumption that you have the ability to fix the places where they’re scoring themselves low.

That’s a subliminal message that is not manipulative. It’s of service, but instantly in the process of them taking an assessment, they can see, “I scored myself 3 or 4 here in these areas. Susie is my gal. She’s the one that can help me get to a 9 and a 10. It’s this cool thing that’s happening. I know this is my interview, but what are you seeing? What I’m seeing is that digital marketing has made marketing somewhat impersonal and this one size fits all offer. Why we’re excited about assessments and taking them to this industry is because it personalizes the experience. It allows you to save time and create connections, and ultimately, find those ideal clients who are looking for what you have to offer.

I’ve been using assessments for years. I find that I don’t want someone to tell me what they think they know about me. Earn the right to know about me. In an assessment, you’re judging yourself. I’m not saying, “You should be doing this, Jane.” You’re saying, “Here’s my area of underdeveloped strength. Here’s what I’m great at.” You don’t need to worry about that if you’re great at that and you’re managing it. That’s amazing. An assessment can say, “Here’s my blind spot. How do I work through that blind spot?”

The clients love them. They are always our highest attended training when we do an assessment like, “Let’s look at the secret sauce.” The next level that you bring to us is its automation and capturing data, then looking at, “How do I use this data to serve more?” That’s a genius and a sweet spot that you have. It’s not, “Let’s do another assessment to sell more.” No. Let’s use the assessment to serve more, which equals higher sales.

That’s what it’s about. It’s each of us. You attract people who have a servant’s heart. One of the things I’m curious about is that you’re working with individuals who have huge visions. The part of your magic, Susie, is you helped them craft a bigger vision for themselves than they’ve ever had before. What I love to talk about when we talk about these assessments is it’s a tool. You all get that and we’ll have a little next step that you can take at the end. I want to talk about people’s relationship to sales and marketing. What I’ve learned in my years of working with entrepreneurs is that there is no more important shift that most people need to make than that relationship to marketing and selling.

There are a couple of different disconnects. One of them is values. A lot of people feel that selling is out of alignment with their core values. This was way back when I was working in the direct selling market where people were recruiting and selling products. What I’ve learned is if you ask a person to do something that they believe is out of alignment with their values, they’ll do it for a little bit but they won’t do it well and they won’t do it long-term. I’m using this little tech company to do. Part of my mission is to change the entrepreneurs, especially thought leaders, coaches, consultants, speakers and authors, relationship to sales and marketing. Also, to have them see that not only is it out of alignment with their values, it’s actually the deepest expression of their value.

Work with individuals who have huge visions.

Where I am aligned with that, for us to have a one-on-one conversation to see if we’re a fit, you are in the highest state of service in that conversation. If you take away manipulation and attachment to the outcome, you have an opportunity to serve an individual at the highest level, no matter what that outcome is. In many ways, to have them feel seen in a way they’ve never been seen before. For me, sales is a relationship between human’s evolving experiences. We use the tech tool to do that.

I love your humility in this little multimillion-dollar assessment. What’s the biggest mistake you see entrepreneurs are making when it comes to their high-ticket packages?

We have some people who are digital marketing firms and their marketing automated offers. I’d say 70% of our clients who were using the assessment start off using the assessment in the process of the one-on-one high-ticket conversation. The biggest mistake people are making is they’re hopping on these calls and maybe they’ve had people create a survey. For those of you who put a survey in front of your high-ticket enrollment conversation, what do you have to do? First of all, you’ve not vetted that lead. You’re just hopping on. I want to shoot myself when I see someone who has a website, and they’re on the website that says, “Book a call.” It goes straight to their calendar link.

Number one, thank you for the articulation here. The first mistake is they’re hopping on calls with people who are not their ideal clients, which means they’re not ready for what they have to offer. They don’t have a need that you can fill, and they’re not highly committed to making an investment. That’s why we do a little commitment score on our assessments. On a scale of 1 to 10, we’re assessing how willing you are to invest in getting support?

Thirdly, we vet out. Do they even value the opportunity to hop on a call with you? You take these three questions, and we create a commitment score. The only people that are offered an opportunity to get on a call are people who scored a 24 or higher out of 30. It’s mind-boggling because we can double a person’s closing rate not even talking about what happens on the call. We can double a person’s closing rate from their high-ticket enrollment simply by making sure they’re only talking to the people who are ready and willing to take the next step.

People always talk about, “Make sure that you’re talking to highly qualified people,” but they don’t have a system in place to make sure they’re qualified. They did the Facebook ad or it was a referral, which is all great. If you don’t have a needs analysis or you don’t have an intake process, this is step one to go, “Let’s weed out 90% of those people that are lookie-loos.” Nobody has time for that. I have no time for that.

My friend, Nancy Juetten, who is an early-stage client said, “No time for the brain pickers and the tire kickers.”

I want to serve but I want to make sure that there’s only so much time in the day. We all have seen people struggling based on what’s happening in our economy and what’s happened with the world. What’s been your secret sauce? Not only are you still growing a business, but you took some time to reflect. You’re taking some time to look at your business. What’s been your secret sauce to be able to do that?

I do want to loop back to the other mistake on the high-ticket enrollment but let me answer your question. What’s been my secret sauce? Are you talking about going through what we’ve all been through and the change in the industry?

Yeah, because you’re thriving. You launched another business in the middle of a pandemic where we know that 49% of small businesses have closed their doors. There’s a resurgence of new entrepreneurs who are coming into the market, not having any idea how to do this.

It’s a personal thing. It’s mindset and perspective. I got to be 100% honest. There have been times building the business with my son. I stepped in as a CEO for a friend of mine to build his business during COVID. He was in this COVID-proof weird industry. We ended up taking his business from $250,000 a year to $250,000 a month. During COVID, I was spot on it. My other two companies were growing. I was playing with this guy’s business.

I didn’t experience what I feel was a little PTSD until this year, 2021, because I was rambling. I handed the keys over to my friend. He had his team. His business is rocking. I didn’t experience it in 2021. Maybe what I went through at the beginning of 2021 was similar to what some people were going through in 2020. Number one, I felt like I had lost my mojo. It was like, “Can I navigate doing these?” It was more of a motivational piece. What I found there is I needed to have a bigger vision that was myself. Thankfully, my son came to me because talking about lighting a fire under your butt. It’s when your son says, “Mom, let’s build this business together.”

It’s like, “I’m going to roll up my sleeves and we’re going to do this again because I get to teach him.” It’s finding your mojo by having a vision and a mission that’s bigger than yours. The other thing is navigating the perspective of your day. My morning practice is so sacred to me because I’m like everybody else. My feet hit the ground and I might have self-doubt. I might be afraid. I might question who I am and what I’m doing on the planet.

I’ve got to have a daily practice of what I say to myself as I walk to the kitchen and make the coffee. What do I do when I sit down in my favorite chair in my living room? I’ve got to have that daily practice that aligns me. Journaling is a big part of that. I do have a practice called journaling with a source. I have to remind myself every day, “You’re good, Jane. You got this. You’re capable. This is important work.” I got to bring myself back to when I can look at my calendar and show up powerfully for important things like this talk with you.

I think that’s the power of your community. As leaders, you tend to be the one pouring into the community and invite who’s pouring into you. That’s why I love our relationship. I don’t have to try to be the perfect person. I don’t have to try to be your coach. We’re friends, business owners or colleagues. Here’s what I’m doing. Here’s what you’re doing. It’s incredibly important to find the right tribe that can support you. Entrepreneurs who are pouring into you saying, “Jane, you can do this?” You’ve got to have those ride-or-die people that go, “You got this,” because we forget. I don’t care how many businesses I’ve started. I don’t care how many millions I’ve made. You forget.

You’re a total neophyte every time you’re on the precipice of a new idea. Some of the people who are reading are already in your community. I want to give you a “Hell, yes,” and a thumbs up for that. Some are not but here’s what I will say, “Community has played an essential role.” I hired my first coach back in 1986 when we founded our first business. I remember to this day some of the things I’ve learned from her. Fast forward, the biggest investment I ever made in a coaching program was the $100,000 one. That was huge for me.

It launched the company that you now know as Magpai. I launched the company that year. Part of what happened was that I had no option but to come up with an idea because I already had my other businesses. It was like, “I’m not here to plus those businesses. I’m here to launch something new.” I put the money on the table, and talk about motivation, I have a really good idea. Susie, you’re a numbers person. Do you know that I had recouped that $100,000 investment in the form of sales from this new idea within the first seven months of the program?

I hired my first $100,000 coach and I’m like, “If I’m paying that, somebody’s paying me that.” I immediately went and closed the client to go, “I can do that.”

Sometimes you need a fire under your butt to be able to think. We talked a little bit about risk in the beginning, but I always love when I talk on shows and talk about risks. I was fortunate that I had a dad where risk was rewarded in my family. I grew up in Ohio and we had this big lawn in the front, and we had the snowmobile. For him, fun was tying a tube to the back of a snowmobile with a big, long rope. When you turn on a snowmobile, it gets too bright. He used to say, “How fast can I make it go so that she doesn’t hit the tree.”

It was crazy some of the things my dad would do. What that did is it made me comfortable with the risk. I recognize that there’s nothing that you attempt that can impact the core of who you are. I had so many failed launches and webinars that people didn’t attend or closing rates that I was disappointed in, but it never shook my core because I know no matter what storm I faced, I’ve always come through it. Whatever that current storm is, I know I can make it through. That risk adversity can sometimes be a debilitating trait for an entrepreneur. You come from that place that if you look back at all the things that you’ve already been through, it may not be business-related, but you’ve always come through and whatever you came through made you who you are now. That gives you the courage to take some of the risks that you need to take to grow your business.

Remind yourself every day that you’re capable.

It goes back to the combination. If you don’t have the conversions, what part of the combination didn’t work? If you are feeling like a failure and beating yourself up, I would say taking the stick and hitting yourself with it and go, “There’s just a combination misalignment. I missed something.” That’s why I love systems and assessments. It’s a system to go, “If you do this, you get this.” You can tweak the system versus, “I have to be the superstar to make it all happen out.” I don’t want that pressure. I want to go back to, “What worked? Why did it work? Let me implement that again. What did it work? Why didn’t it work? Let me not do that again.”

I wish I had known you three businesses ago. Everything that you now say to your tribe, I’ve been in your events and I’ve seen you work your magic, I had to tell myself that. I had coaches here and there, and I joined Masterminds, but you’re so raw and real. That’s so rare in this industry. If I had gone back and had someone like you or you in my courts, it would have made the process so much easier. I’ve had a lot of pep talks and a lot of, “Pull yourself up again, Jane, and go for it one more time,” but I had to do that for myself versus having someone else do that for me.

It is so much better when someone else can pick you up because we will fall down. You will have the bloody elbows, the knees and the scars to prove it.

There’s a little voice in my head. I did have a husband along the way and he was good at it. I want to make sure I honor Mario because we’ve been at this for many years. He was there for me but in a different way. He is the love of my life and my soul partner, not the business of, “Come on, Jane. You can do it again.”

Let’s talk about that. Looking back, it was eight businesses. We were not counting this one yet because you haven’t fully launched it, but you’ve already launched it. People call it failures. I call it the cosmic boot. It could be the biggest challenge that you’ve had in business. What did you learn from it? Nobody likes it when you go through it. I hate it when I go through it. I’ve talked about mine all the time because I want people to know that it’s part of building multiple businesses. We’re both serial entrepreneurs. What’s been the biggest failure and what did you learn from that experience?

I would say it was the first business. We started with $5,000. We were twelve years in. I had my first child. Alex was a blessing. He came in 1997 and between the business and Alex, my husband got nothing. We were building a business together. We were multiple millions. Alex was on 40 airline flights in his first 6 months. I would bring him with me. Mario didn’t get anything and it caused major problems in our marriage. The biggest mistake that I made is I didn’t put my personal relationships and life first.

My marriage did not survive because we put the business before our marriage.

I remember that it was bad. We were in the middle of selling that business. It was crazy. We’re assigning the business. We moved the entire business, put it in a truck and moved it over to the East Coast. We lived there and it was miserable. I remember he asked me for a divorce. I said, “You know what? You don’t have self-love right now. If you don’t have self-love right now, how can you tell if you love me? Let’s put the pause on this. You do you. I’ll do me.” I took up a job. I helped a friend build up his business for my graduate school.

I poured myself into something else and motherhood. I was there for Mario and I said, “Once you fall back in love with yourself, then you can decide if you love me.” It was a good eight months to a year. We love each other. We co-created and co-parented but it wasn’t until we made pledged that, “As God is my witness, I’ll never put this relationship behind our business.” In the following six businesses, now it’s eight and I’d have the whole dynamic of my son, every business was smaller than it could have been. We were very successful, but I always chose life balance and quality of life over the bottom line.

We sold three businesses since then, but I could have probably made millions more and sold all of them had I said, “I’m going to put the business first.” The biggest mistake I made the first time was putting the business before my personal life and my relationships. I never made that mistake again. We’ve done well for ourselves. I’m sure that the zeros behind our net worth would have been so much more, but I would not have changed a thing.

Thank you for that vulnerability because it hits home. We do that as businesswomen and businessmen to provide for our family. That’s usually if that’s the one providing for you financially, what about emotionally and spiritually.

The pull of business is sexy because, in that world, everybody thinks you’re great, you get immediate feedback, and it’s not challenging. Your team does what you tell them to do. Business can be sexy because in that world, you’re very much affirmed and you have a lot of control. Over in the personal world is where you don’t feel capable and you are challenged. It’s easy to be pulled into the business world. I’m so happy that we made that decision when we decided to, “We’re going to make this work,” that we pledged to each other to never put business before our personal lives again.

That was important to say, “If you don’t love yourself, how can you even love me? Let’s take a break.” I commend you in your enlightenment because that was very enlightening especially in the face of no agreement of someone saying, “I want a divorce.” It’s like, “I love you so much.” You’re like, “No, that’s not happening.”

What I didn’t say was we were riding in the car. I can remember it. This isn’t the first thing. He was previously divorced. I have a beautiful daughter. I have four grandkids. She was already in the picture. He was previously married. When he said, “I want a divorce.” I was like, “You know what? Do you know how to do that? You already did that. The question is, do you know how to do this? Do you know how to fix where we are?” I’ve been interviewed by a lot of book authors who write books on surviving infidelity. It’s about everything in life. It’s not about this scenario. It’s when you’re willing to take responsibility for your part in anything that goes wrong. You hold the power to create the change.

This is such a juicy conversation. What do you want to be remembered for?

It’s been the same personal mission that I’ve had ever since I started my career. I want to be remembered for healing the entrepreneurial angst, whether that’s through a business or whether through a message. I’ve written books. I have books within me. The entrepreneurial journey is one of the most transformational life-changing experiences, and it can be challenging. Whatever I do I ask, “Does this ease the challenge and the pain of being an entrepreneur, so that they can be in flow, be in joy, and be content with the entrepreneurial journey?” I want to be remembered for healing the entrepreneurial angst of millions of people.

No matter what storm you face, you’ll always come through.

That’s why you’re my soul sister. How do we get to play with you? You have some ways that we can play together. How do people find you?

The certification conversation is interesting so I’m going to give you my email if you want to have a conversation around that topic. It’s Jane@JaneDeuber.com. If you want to talk about certification and licensing, that lights me up. If you’re interested in the whole concept of the assessments, if you are a thought leader, no matter what niche you’re in, having an assessment where you give the gift to that person on the other end of the email, to discover where they are, to discover what’s not working and to find out if it’s a fit, we have a fourteen-day free trial. We’ve fixed it up for you, Susie, because we love being generous, and thanking you whenever you connect us with someone. If they go to Magpai.com and then click on the 14-Day Free Trial, and they put you, Susie, in that link, then you’ll have a fourteen-day free trial. They will get lots of love from my team. They are there every single day.

In the tech world, other tech companies are happy with 5% conversion, implementing the tool. About 80% of the people who come in and experience the tool find that it’s right for them. We give you a lot of love and a lot of support to see if assessments are a way that you can attract your qualified prospects, create meaningful connections, and close more clients. What we can do is invite them into the Magpai fold and let us help you play with assessments.

Jane, thank you. Thank you for being such a caring, wonderful, loving person, and a badass businesswoman on top of that. We signed up for the fourteen days and never looked back.

We have many more years to knock it out of the park. Susie, I want to acknowledge you. As I said, I wished I had someone like you in my business path. I’m so grateful and so happy for the people who found you, who were saying yes to you, and who were on the journey with you. You’re a gift to everybody that gets a chance to work with you.

Set up time with Jane so you know that you can implement this to qualify those leads, so you’re working smart, not hard. Follow the system, not your feelings. That makes the biggest difference in business. Thank you for being my sister on this journey. I love you. I appreciate you.

I love you too. Take care.

Important Links

• Magpai
• Jane@JaneDeuber.com
• 14-day Free Trial
• https://Twitter.com/janedeuber
• https://www.Facebook.com/jane.deuber
• https://www.LinkedIn.com/in/janedeuber/

About Jane Deuber

Jane Deuber is a sought-after business strategist, best-selling author and 7-time successful entrepreneur. Through her two technology companies, Jane helps coaches, consultants and authors leverage their expertise by launching sought after certification programs as well as supercharge their client-acquisition process by harnessing the power of assessments. Jane’s current obsession is Magpai – the world’s most effective assessment software that enables you to attract highly qualified leads, spark meaningful interactions, and multiply your sales results with purpose and ease.