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The Importance of a Social Media Strategy

A lot of companies today, either small scale or large scale, invest in social media marketing. These companies pay a significant amount of money every month just to promote on social media websites. These companies want to become visible to the massive amount of online users from different parts of the globe. For small business […]

It is Vital to Have a Clear Plan and Vision

Some people may think that because they have a brilliant business idea, they can guarantee success. The problem with that mentality is that they don’t tend to focus on how they will turn such a great idea into a successful reality. This is actually where having a clear plan and vision comes in. Unfortunately, not […]

Are your Thoughts Setting you up for Success?

If there is one thing that determines your chances to success and happiness, it will always be your attitude. A person’s attitude is what determines his or her actions and affects the people around him or her. The same thing applies in business, particularly in sales. Great products attract business. But still, it is your […]

5 Qualities to Ensure the Success of Your Marketing Strategy

Marketing is a strategy and hence, there is no marketing plan that is entirely fool-proof. To effectively convert your customers and make your marketing efforts a success there are a few important qualities which should be met. A marketing plan serves as a framework which should be followed in order to transform your efforts into […]

How to Create Your Company’s Mission

Creating your company’s mission is a crucial part of action planning. Company mission defines the goals of the company and what it does for clients. Mission statement is a primary tool that captures the real essence of your business goals including the underlying principles. Company mission reflects each and every facet of business. This also […]