Blog - Dr. Susie Carder

Cracking the Code to Success

“Your business is like opening a safe safe, if you’re off just one little tick, the safe won’t open.” I spoke with Lisa Lockwood of West Coast Weekly and we discussed the importance of having the right code to unlock your business “safe”. Remember a few weeks back when I shared with you about how to Promote your Book Before it’s Printed? This was the

July 19, 2018

Wealth Is Your Birthright

“Learn it Today, Implement it Tomorrow” I recently had the opportunity to sit down with the beautiful Keri Murphy of Inspired Living TV and we discussed 3 Things that You Can Do RIGHT NOW to Increase Your Wealth. Personally, I didn’t come from a wealthy family. Wealth was not handed to me, I had to make it for myself. In doing so I created systems which I

July 11, 2018

Don’t Wait for it to Happen…

When it comes to promoting your business, get CREATIVE, be INNOVATIVE. What can you do to build your brand while you are waiting for your product to launch? Watch this 1-minute video to see a fun project you can do to promote your book while you are waiting for it to get published. I created this mock-up book cover in Canva (for free). Have fun

July 5, 2018

My Journal Entry from 1993

Building the Foundation for Your Dreams As I was going through my journals the other day I came across this entry from 1993 that I vividly remember quickly jotting down. “Being a public speaker would give me the sense of independence I need. The sense of adventure and provide me with a challenge and utilize every skill I have worked so hard to cultivate. You’ll

June 21, 2018

How to Avoid Making Bad Business Decisions

Everything that you do in life comes with something in return. Same holds true for your business, it’s called consequences. One thing that can cause a business owner to fail in managing and making his or her business grow is the failure to recognize the possible consequences for any given choice or step taken. Every step that you take, will yield one of two results.

June 14, 2018

The Benefits of Strategic Direction

Every company or business aims to succeed, but to fully achieve that they have to visualize their success and plan on the steps and strategies that they need to focus on. Having and maintaining a Strategic Direction is very important to the organization’s success especially in the global market. Strategy means you will be choosing what activities to perform that can provide sustainable competitive advantages.

June 7, 2018

Do I Really Need a Business Plan?

We’ve all heard the saying: If you fail to plan then you plan to fail This is so true in business. I have raised millions of dollars for myself and for clients by following a simple process that gets radical results using a well written business and execution plan. 99% of clients that come to me have successfully started a business, but most of them

June 5, 2018

4 Steps to Closing a Sale

Managing a business whether online or offline does not start and end with generating a sale. Business owners and entrepreneurs must know how to keep clients constantly coming back once they aim to do well in an extremely competitive marketplace. Below are the things you need to know on how to increase customer loyalty and sales. The Phases of Sales Cycle If you understand the

May 31, 2018

Improve Your Sales with Web Marketing

If you are thinking why you’re not generating enough sales in order to keep afloat, then you should ask yourself a couple of questions. First and foremost, have you begun marketing your brand or business on the internet? If not, you should get started immediately due to the fact that online marketing is the quickest way to market your product or service at this point

May 23, 2018

3 Finance Mistakes to Avoid and How to Address Them

If you commit these following financing mistakes too often, you will largely lessen the chances of long term business success. To become successful in your venture you need to think long term. Reputation and long term success in business are earned in due course. A consistent business track record is hugely judged on financial success and this business financial success is assessed largely by means

May 17, 2018

3 Tips to Improve Employee Retention

Engagement = Motivation = Performance = Productivity = Profitability One of the most common reasons why an employee leaves their jobs is because of a lower rate of payment. However, another main reason for that is because of their boss or leader and the environment that they are creating. This impact can push an employee to quit their job even, if they don’t want to.

May 9, 2018

The Importance of a Social Media Strategy

A lot of companies today, either small scale or large scale, invest in social media marketing. These companies pay a significant amount of money every month just to promote on social media websites. These companies want to become visible to the massive amount of online users from different parts of the globe. For small business owners, you can also start your own social media campaign.

May 2, 2018

It is Vital to Have a Clear Plan and Vision

Some people may think that because they have a brilliant business idea, they can guarantee success. The problem with that mentality is that they don’t tend to focus on how they will turn such a great idea into a successful reality. This is actually where having a clear plan and vision comes in. Unfortunately, not all businesses have these, and then they wonder what happened

April 26, 2018

5 People You Need On Your Team

The kinds of people you invite as members of your team can have a significant impact on the success of your company. The smart entrepreneurs are surrounding themselves with encouraging people, particularly if the business is bad. Optimistic people do come in numerous forms, yet their feel-good, can-do attitudes are generally contagious. Research that was issued in 2008, which revealed date collected over 20 years

April 18, 2018

How to Set Powerful Intentions

One of the most important things that you need to do is to set your intentions. Having dreams can give you exact direction and point towards the right path to take. But, there’s a lot of things you need to consider to successfully and effectively build the foundation of your dream. If you don’t exactly know where to go or how to do your best to

April 11, 2018

Are your Thoughts Setting you up for Success?

If there is one thing that determines your chances to success and happiness, it will always be your attitude. A person’s attitude is what determines his or her actions and affects the people around him or her. The same thing applies in business, particularly in sales. Great products attract business. But still, it is your attitude that determines if your customer will buy from you

April 4, 2018

5 Ways to Keep Your Marketing Plan Simple to Follow

Since there are so many marketing plan options, more and more people struggle with it. They are unsure of what they should be doing, where marketing placements should be, when is the best time, and how to get the most out of it all. There are different variables such as capacity, industry, and goals that would affect your decision. However, there are effective ways to

March 28, 2018

5 Qualities to Ensure the Success of Your Marketing Strategy

Marketing is a strategy and hence, there is no marketing plan that is entirely fool-proof. To effectively convert your customers and make your marketing efforts a success there are a few important qualities which should be met. A marketing plan serves as a framework which should be followed in order to transform your efforts into a return on investment (ROI). The following are five qualities

March 21, 2018

5 Marketing Strategies to Improve Your Branding

Improve Your Brand with these Cost-Effective Marketing Strategies You may want to reduce your marketing costs while getting your desired results. This is particularly important if your brand is new and you want to grow it. Your goal is to get the maximum return on your investment and you can achieve this by using the right marketing strategies while spending the least amount of money.

March 14, 2018

Best Marketing Techniques for Business Success

What are the Best Marketing Techniques for Business Success? Piecing together a marketing campaign and a marketing plan embodies an overwhelming prospect for many businesses and organizations. With lots of ideas available in making a successful marketing, companies often end up trying to adopt lots of techniques and ultimately a marketing campaign ends up not working. Lots of voices say that a number of tactics

March 7, 2018

Getting to Know the Fundamental Concepts of Marketing

What is marketing? In the past, you have probably heard this word more than a few times. You may get the gist of it but here, let us take a closer look at marketing and what the core concepts of this essential business aspect are. Through good and bad economic times, marketing has an essential purpose to any kind of business. Marketing can be defined

February 28, 2018

From the Desk of Dr. Susie Carder